It’s important to understand the way we frame our daily decisions — to take
into account the goals we embrace versus the goals we ignore — and how
our culture establishes leaders to drive innovation from being genuinely
productive. Over time, we’ve seen that some people and companies
struggle to change, despite years of trying, while others seem to remake
themselves overnight. Scientists have explored how habits work and where,
exactly, they reside in our brains to discover how the right habits are
crucial to individual success.
One way to achieve success is by focusing on those patterns shaping every
We’d like to share some suggestions and tips about improving user
experience (also known as “UX”). UX design challenges us to broaden our
understanding and expertise through constant innovation. Even the most
innovative companies struggle to generate new ideas and identify the best
opportunities to pursue — but this is where design thinking can be most
Design should guide your innovation efforts. Use design thinking to develop a strategy based on a deep understanding of the specific needs and challenges that your customers face. Look at their behavioral patterns to understand what drives them to take action. Think strategically…
“A good idea can come from anywhere.”
You’ll hear this said in our internal meetings all the time. But it’s not as
simple as it sounds.
Company culture forges teams that inspire innovation. And even though
we’re not perfect, we’ve been trying this out at Honestly and we’re sharing
some tips that we’ve learned.
People change culture. It’s up to the leaders to drive innovation by
recruiting a team with a wide variety of backgrounds and skills to foster a
culture of creativity. It’s important to find the balance between internal and
external innovation, teaming up with strong innovators or entrepreneurs is
While delivering work on behalf of clients and engagements of all types, we
have created and reinvented processes to make our teams more efficient
while creating work that matters.
The key to developing an ideal workflow is to consider how your business
can deliver repeatable, consistent results centered around the north star of
what you’re trying to accomplish. Reinventing the wheel with each new
project, team or both leads to budget overruns, scope creep, and missed
deadlines, not to mention frustrated clients and team members. …
The term “marketing maintenance” refers to retaining your product’s share in the particular market(s) you operate in. It doesn’t mean ignoring marketing performance or putting a campaign on autopilot…that’s when horror stories happen. Building marketing that really resonates with customers often requires stepping back from your product and focusing on their problem first. It’s important to evaluate where you are now so you can decide where to go next.
So you might be wondering, where do I start?
Find the actual need
Have a clear idea of what your customer needs and determine how you can add the most value…
If you’re frustrated with business being stagnant — or if you’re not seeing growth at the rate you feel you should — it may be time to take a step back to identify the specific marketing levers to pull that will lead to growth. We refer to this process as switching thinking to more of a “product mindset.”
So what do we mean by this term?
A product mindset focuses on desired outcomes and the quick, incremental ways to add value and work toward your goals. It’s an approach that’s solution-driven rather than capabilities-driven. …
In our current business environment, leaders are increasingly recognizing
the need to change their style of leadership to succeed. We’ve found this to
be the case at Honestly, and you’re likely sensing it as well. Great leaders
are continually learning from both outside role models and colleagues
within their organization.
So what are some easy steps to take on the path to becoming a more
Telling versus listening
There’s a fine line between telling people what to do and listening carefully
before deciding what to do. Business, technology, and workforce
expectations are changing much too quickly for authority derived from an…
Delivery Coordinator at Honestly